Talking With Kids About Tough Issues...

...is a national initiative by Children Now and the Kaiser Family Foundation to encourage parents to talk with their children earlier and more often about tough issues like sex, HIV/AIDS, violence, alcohol, and drug abuse.

NBC's The More You Know

For more than a decade, NBC's Emmy and Peabody award-winning THE MORE YOU KNOW public service campaign has educated and raised awareness about important societal issues. The campaign has also provided valuable referral and resource information through on-air public service announcements, print materials, local community outreach efforts and programming.